Analyze and Value Companies Much More Efficiently

The tool for the dedicated, long-term value investor.

Raise your understanding of businesses exponentially.
Get a rational analysis process for any company.
Learn to ask intelligent questions about any business.
Value stocks using 8 different valuation methods.

Price before: 149 USD

Price now: 49 USD (save 67%)

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Sanity Check model Excel spreadsheet

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If you don't love the Sanity Check model, just ask us for a refund, and we'll refund 100% of your purchase. No questions asked.

Make smarter, in-depth investing decisions.

We all know that becoming a market-beating stock investor takes lots of hard work, number-crunching, and extensive reading about businesses and their financial statements. It may take time, but every experienced investor eventually learns that there's no skipping practice and no free lunches in the market.

Hence, discovering the very best opportunities and knowing when to pound on them takes a certain experience and vital knowledge about a lot of businesses.

The most optimal way to achieve this decisiveness starts with researching each and every business out there - from A to Z. For eager learners and folks with a strong passion for business (and long SEC filings), this is no problem. However, the real challenge is that there's just too little time and too many businesses out there in the market to look at. Especially when it takes a couple of hours to read an entire annual report of a single (albeit simple) company.

Additionally, we are blown away by the amount of information the digital world is throwing at us day and night. This makes it very tough to decide what information is important and what numbers are key indicators for each type of business.

How do you know a great business when you see it? Should you do a DuPont analysis for this specific business? What about the growth rates for each account or segment? How about doing a complete reclassification of the financial statements? Most vitally, how should you and can you value the business?

These were the questions I struggled with every time I picked up an annual report or looked at a company's financial statements. I didn't know whether this number or that chart was good or bad compared to another company, because I couldn't remember or didn't have any good reference system. I struggled with information overload which led to paralysis by analysis.

That was when I realized I needed to structure my analysis process so I could compare today's information with what I learned yesterday. I needed some sort of analysis filing system which I could compare over time and from company to company. I needed to look at each business through the same lens to be able to instantly separate good from bad and important information from unimportant minutiae.

That's why I developed the Sanity Check model; primarily to make the analysis of financial statements a lot more efficient and productive. The model works by automating every time-consuming calculation that the very best stock analysts do every day.

All you have to do is copying (or entering) the company's numbers from its income statement, balance sheet, cash flow statement, and certain footnotes into the model, and instantly you can:

  • Reclassify the entire statements into accounts specifically applicable to its core operations to get at the company's true return on capital.
  • Convert LIFO to FIFO for comparison with IFRS compliant companies.
  • See growth rates and common size figures for every account on the income statement, cash flow statement, and individual business segments.
  • See all margins & ratios imaginable, including profitability, earnings quality, solvency, liquidity, and turnover measures.
  • Compare key numbers with the company's competitors.
  • Get a graphical overview of all key figures for each historical year to gauge the company's development at every angle.
  • Value the company using 8 different valuation methods, including Ben Graham's intrinsic value, DCF models, liquidation and asset reproduction models, and more.
  • Much more.

As a bonus, we have thrown in the final checklist that we use as the last step in deciding whether the company is worth investing in. You will get to learn what factors we at Junto find the most important in our evaluation of any business.

All this is great (who doesn't love doing things more efficiently?), but the real feature of the Sanity Check model is that it's a very powerful learning tool.

Here's why:

When you use the Sanity Check model to analyze enough diverse businesses, really take your time to thoroughly understand the numbers behind their reports, and use the model as your personal filing cabinet of analyzed companies (just like the renowned Value Line Investment Survey), you will quickly find that your learning pace picks up drastically.

"With the Sanity Check model, you can create your own personal version of the old Value Line books by keeping a file of every financial analysis and calculation you can think of on every company you analyze."

The Sanity Check model helps you to learn what factors you need to dive into. And the more you use it, the faster your intuition will be. It's that simple. I can spend hours or days looking at a single business through the Sanity Check model and really think about how for example a single ratio like inventory turnover has developed from year to year over decades.

That's another thing about the model: It does not look at businesses from quarter to quarter - but year over year. So when the company releases new annual numbers, you just input the statements in your model, see how the numbers compare to their development over decades, and lean back with equanimity knowing that you have a significant long-view understanding of the company - a huge advantage over the Street.

I'm certain that you'll find the Sanity Check model as useful as we do at Junto. I can honestly say that I myself can't live without it. That is why I have put so many months and thoughts into creating this tool.

We continue to make improvements on it, so you will always have access to the latest version. Because your purchase comes with a lifetime of updates. If you got any tips for improvement, please write me at I would love your feedback.

Oliver Sung
Research Analyst

Just paste or enter the company's financial statements into the model, and instantly, you can...

Reclassification of financial statements

Reclassify all financial statements to get at the company's true return on invested capital.

Company growth rates

See growth rates for every account in the income statement, balance sheet, and business segments.

Company common size analysis

See common size figures for every account in the income statement, balance sheet, and business segments.

Company profitability ratios

See every margin and ratio imaginable in terms of profitability, earnings quality, solvency, liquidity, and turnover measures.

Company competition analysis

Compare financial figures with competitors.

Company fundamentals charts

Get a graphical overview of all key figures for each historical year to gauge the company's development at every angle.

Calculation of growth and maintenance capital expenditures

Divide capital expenditures into growth and maintenance to get to the company's owner earnings, capitalize operating leases, and convert LIFO to FIFO.

Stock valuation methods

Value the company using 8 different valuation methods, including Ben Graham's intrinsic value, discounted cash flows, the liquidation model, the asset reproduction model, and more.

Valuation ratios calculation

Easily calculate every price or enterprise value ratio and see their development over time.

Stock investment checklist

Get the checklist that we at Junto use as our last step in assessing whether a company is worth investing in.

Seems intimidating? Don't worry, it's very easy to use. And, you get a detailed instruction manual and step-by-step video.

A Thought From a Super User

I was introduced to the Sanity Check model some time ago when Oliver Sung sent it to my inbox to try it out. I didn't expect much but was absolutely blown away by the amount of work, calculations, and cross-references put into creating this tool. And you don't even notice it because Oliver made it so simple.


Now keep in mind, this is an advanced tool for advanced analysts. Not that you need to be a professional, but you wanna know something about financial analysis before diving in. To put it frank, this is the most detailed and beautifully put together financial analysis tool I've seen out there. The valuation part is invaluable.


I now run every company I look at through the Sanity Check model and almost view it as essential as my Bloomberg Terminal. It simply makes me a better analyst and investor.


Luke B.

Analyst at a L/S Fund in California

Frequently Asked Questions

The Sanity Check model is made for users who are proficient in financial analysis and valuation theory. We did not set out to create the simplest analysis model to use. We wanted to create the best.

The model is applicable to any company anywhere in the world because it's currency independent.

We have made it very easy to account for ADRs and companies of which the stock currency and reporting currency differ.

The Sanity Check model uses various different valuation methods for comparison. By using it, It’s important that you are aware and know of the purpose, strengths, and weaknesses of each valuation method used.

Here's an example of the valuation summary table from the model:

Junto is the medium thinking value investors rely on. It's a place where members and readers alike can escape the conventional short-sightedness apparent in the stock market and think more deeply about not just businesses, but also other worldly lessons, all in the pursuit of becoming more intelligent investors.

This is Important

Keep in mind that the Sanity Check model is not a magic tool telling you the answer to an investing problem - It helps you ask intelligent questions.

Thoughtful investors, like you and I, should never rely completely on a spreadsheet in making an investment decision for us. Because, intelligent investing problems can't be distilled into a single spreadsheet, although many 'clever' analysts would tend to disagree.

What the Sanity Check model does is raise your comprehension about businesses and their financials exponentially by increasing the speed of your intuition. The more businesses you analyze, the more knowledge you can compare and reflect on, and you will very quickly start seeing patterns and how you should think about the value and potential behind each business. Isn't that exciting?

The other powerful feature about the model is that it goes around every figure behind the business and that allows you to very efficiently discover hidden gold nuggets or dangerous red flags lurking in the financials that you might not otherwise come across. The minuscule investment that you make in the Sanity Check model is nothing compared to the agony and potentially fatal losses that it saves. It's truly priceless.

In fact, the price you pay is as little as what it costs to make a few stock trades including the spread. So, it's better to save those trades and instead invest in a tool that allows you to make much more intelligent, long-term value investing decisions. Am I right?

I simply couldn't be more proud of what we've created here.

And, you can see it for yourself entirely risk-free. If you don't love the model, you can simply ask me for a refund. No questions asked. So there's no reason not to invest in the Sanity Check model.

Now, happy value hunting!

Just a last note: the model can't be applied to analyzing financial services companies. We will develop such a model in the near future. If you give us your e-mail by subscribing to our newsletter, you will be the first to know when we release a similar tool for analyzing financial services businesses.

Take advantage of this 67% off limited offer now.

Price before: 149 USD

Price now: 49 USD

Secure checkout
100% money back guarantee

We only sell 100 models at this price

  • Amount left



Oliver Sung

Junto Investments logo in white

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